Though there are many sites which offers us the facility through which we can shorten any complex url in a small and eye catching keywords. But still many of us does not favor these sites as they do not have a very popular brand name behind them. So if this is the case then be happy as the same facility now you can find the Google brand name.
If you have already a Google Account then this service can be really helpful to you as then you can track all your list of shorten urls you have used so far with search stats with related terms. Even once you visit the shortened url it will automatically display the visited list it has shorten it.
Hope you will like the service and wants to give it a test click here